Do social networks encourage sport participation Dissertation

Do social networks encourage sport participation - Dissertation Example Individuals started to build online persona. In reality, some information is very confidential to the extent no one would want to share with their family and certainly not with a professional hiring manager. Individuals are using this new data base in of personal information in questionable ways ethically. The lack of regulations, clear guidelines, has led to dissemination of information across the internet for a purpose other than that intended. Employment screening is one of the more infringements to the rights to Facebook users. This is a paper that responds to the question: do social networks encourage sport participation? List of Contents Introduction Aim and objectives Rationale Literature review and theoretical framework Methodology Findings, Analysis and Evaluation Final discussion and Recommendations Recommendations for further research Do social networks encourage sport participation? Introduction Social Media is a great way to encourage sport participation by spreading the word about local sports and other general physical activity programmes. Social media can be used as a tool to further participation in sports. A social networking service is an online platform, or site that is used for social interaction. They focuses on facilitation of building social relations or social networks among people sharing same interests, backgrounds, real-life connections or sporting activities. A social network service is constituted of each user (often represented through a profile), the individual’s social links, and some additional services. Most social network services are web-based and provide an online form of interaction among the users through the Internet. Nowadays the world is changing rapidly and marketing styles should follow people trends. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Also, social me dia is a cheap and effective platform for organizations to implement marketing campaigns. Social networking websites allow people to interact with each other and build relationships. Business organisations join these sites, so that people could interact with the product or company. That interaction feels personal to users because of their previous experiences with social networking site interactions. Social networking users are allowed to â€Å"retweet† or â€Å"repost† comments made by the product being promoted. In consequence, when people repeat the message, that company posted, all other users are able to see the message, therefore reaching more people. What is more, through social networking sites like Facebook or Goolge+, organizations can create their own group, where interested people follow the company and see different news and promotions1 every day, when simply checking their social feeds. As well as, the organisation itself can choose who to invite into the ir group, thereby reaching narrow target market. Cell phone is another aspect of social media marketing that makes it even more effective..Today, many cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their