On The Pulse Of Morning Essay - 1041 Words

Both Harper Lee, in her 1959 novel, To Kill a Mockingbird, and Maya Angelou, in her 1993 poem, â€Å"On the Pulse of Morning,† induce profound claims on society and prejudice. Despite the notion that the authors wrote this prose over thirty years apart, both Lee and Angelou exhort society into ameliorating their ideologies and claim that despite people’s differences, humanity can accomplish celebrated triumphs. Throughout the pieces of prose, both authors utilize rhetorical strategies in an attempt to stress the same claim on the reader, that prejudice is unjust and distracts from humanity’s ability to mitigate. The reader can identify an instance of this strategy through Angelou’s profound utilization of extended metaphors and†¦show more content†¦I peeked at Jem: his hands were white from gripping the balcony rail, and his shoulders jerked as if each ‘guilty’ was a separate stab between them† (Lee 282). This quote is criti cal in gaining an understanding of Lee’s claim on prejudice; by accentuating the ideals of children, Lee can provide a reader with a comprehension that children are naà ¯ve to prejudice when perceiving the issue in the real world. This issue furthermore exemplifies the notion that children have not become desensitized to prejudice which provides a reason for why adults do not perceive in similarity. The reader can then take away this lesson from Lee’s novel and make a connection to Angelou and her prose on how discrimination affects society and in what ways humanity should attempt to improve upon the issue. In â€Å"On the Pulse of Morning,† the reader can identify this lesson through the metaphorical river, â€Å"Yet, today I call you to my riverside if you will study war no more. Come, clad in peace, and I will sing the songs† (Angelou). Through this metaphor, the author states that all the cruelty of humanity can become washed away with a single attempt at achieving peace; if all of society agrees to acknowledge this issue and devote time into amelioration, then prejudice could become eliminated. In addition to the Angelou’s and Lee’s claims on the unethical aspects of prejudice, both authors make statements regarding theShow MoreRelatedOn the Pulse of Morning, by Maya Angelou Essay787 Words   |  4 Pagesautobiographer and speakers† (scholar Joanne M. Braxton). She is known for her speeches, poems, and books, but what stood out to me the most was her 1993 inauguration speech when Bill Clinton was sworn into the White House. Ironically, in her poem â€Å"On the Pulse of Morning† Maya Angelou uses clear rhetoric, prehistoric metaphoric images, and inspirational concepts to alert her audience to treat the world differently. Born on April 4th, 1928, in St. Louis, Missouri, Dr. Angelou was raised in St. Louis and StampsRead MoreHigh Shcool675 Words   |  3 PagesBiddle ENG 102 07 February 2014 Essay 1: Diversity Diversity  is integral to excellence. We value and honor diverse experiences and perspectives, strive to create welcoming and respectful learning environments, and promote access, opportunity and justice for all. Mayas writings have a way of embracing people and successfully state her thoughts and emotions. Pulse is a call for hope and opportunity part of our history. Maya Angelous poem On the Pulse of Morning relates to diversity, change overRead MoreMaya Angelou : An Amazing Woman1155 Words   |  5 Pagesperformer, singer, and civil rights activist. In 1959, at the request of Dr. Martin Luther King Jr., she became the northern coordinator for the Southern Christian Leadership Conference. 34 years later, Angelou wrote and delivered a poem, â€Å"On The Pulse of the Morning, at the inauguration for President Bill Clinton at his request. In 2000, she received the National Medal of Arts. In 2010, she was awarded the Presidential Medal of Freedom by President Barack Obama. She was also the first black woman directorRead MoreEssay on James Langston Hughes891 Words   |  4 Pagespoetry. His first published poem was also one of his most famous, quot;The Negro Speaks of Riversquot;, and it appeared in Brownies Book. Later, his poems, short plays, essays, and short stories appeared in the NAACP publication Crisis Magazine and in Opportunity Magazine and other publications. One of Hughes finest essays appeared in the Nation in 1926, entitled quot;The Negro Artist and the Racial Mountainquot;. It spoke of Black writers and poets, quot;who would surrender racial pride inRead MoreManagement and Welcome Speech1125 Words   |  5 PagesStudy and create flashcards for free at Cram.com Sign In | Sign Up StudyMode - Premium and Free Essays, Term Papers Book Notes Essays Book Notes AP Notes Citation Generator More Welcome Speech For The Business Meeting Essays and Term Papers Advanced Search Documents 1 - 20 of 919 Hi Welcome Speech Welcome Speech Good morning respected dignitaries, faculty members, my dear friends and lovely juniors. It’s my pleasure to be over hereRead MoreOpinion Essay929 Words   |  4 PagesName Demeshov Yerkebulan ID 20121754 Opinion Essay Music is the best type of Art What is art? Everyone knows about it, but could you say a lot about music? May be yes, may be no. Music is the best type of art. Before proving it , let’s talk about what music means. Music is an art form which medium is sound and silence. In many cultures music is an important part of people. Music contains all their history. May be for someone music is justRead MoreCharacter Aspects Of Physical Appearance903 Words   |  4 Pagesclear distain, except for when it is against people with obesity. She also adds, â€Å"The worst discrimination I have suffered because of my gender is nothing compared to what I experienced daily because of my weight† (177). Furthermore, she concludes the essay by asserting, â€Å"†¦the tacit acceptance of their conduct by mainstream America tells the fat person that the intolerance is understandable and acceptable† (178). For me, most people who make fun of obese people do so, not because they want to hurt someoneRead More The Theme Of Fire And Ice In Frankenstein1243 Words   |  5 Pagesitself† (Griffin 49). Ice is the antithesis to fire - while fire is life and change, ice is repression and death. The theme of fire and ice is commonly found in literature, often used to compare and contrast certain elements of written works. 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Cleaning Procedures - 977 Words

GRACE CAFE DAILY CLEANING PROCEDURES Morning Shift : * Check on male and female bathrooms, make sure they are clean, if not report to housekeeping immediately. * Polish all the leftover cutleries and glasses from last night. * Check the back area especially room service area, make sure they are clean and tidy ( no dirty glasses, no leftover drinks, etc ) * Also, make sure the room service trolley linens are clean otherwise change them. * Make sure the sugar bowls are stocked in each table. * Clean the register station areas both cafe and room service stations. * Clean the display fridge; make sure the linen under the cookies bowls is clean and tidy. * Make sure the register next to the bathroom is†¦show more content†¦* If you need to put some of your stock like the grace water inside the dungeon, put them nicely and tidy. * Do not forget to always have salt and pepper available in numbers, fill them up if they are starting to run out. * Follow the rule of â€Å" Clean as you go† BAR 77 DAILY CLEANING PROCEDURES * Clean as you go!!! Especially when it is not that busy.... * Some important things need to be done before you go home : 1. Switch off the sign outside 2. Help turn off the escalator 3. Make sure every single table inside and outside are wiped and cleaned and tidy. 4. Bar fridge cleaned and tidy 5. Lift cleaned and wiped especially after busy shift 6. Clean your station properly, the cocktail station, wine station and register 7. Do not ever leave any rubbish in the washing basin 8. All the electricity must be off before you go except the bar fridge. 9. All the liquor spirits on the liquor running bench need to be taken inside and covered up, the lid need to be washed every night. 10. Lock the main door * Clean the liquor shelf at least twice a week, make sure they are not sticky. * Do not ever leave any empty bottles or dirty glasses on the table and leave them for tomorrow. * Always check the product expiry date especially for juices and some fresh fruits. Do not ever make any drinks from un fresh products! * DishwasherShow MoreRelatedPollution Prevention ( P2 )1750 Words   |  7 Pages(P2) is to diminish or eradicate the pollutant at the source, for source reduction, (e.g. the dry cleaning and hydraulic fracturing industries). P2 happens when raw materials, water, energy and other resources are utilized more efficiently, when less harmful substances are substituted for hazardous ones, and when toxic substances are eliminated from the production process (Ashby, 2013). Dry Cleaning Points According to Sinshelmer, Grout, Namkoong, Gottlieb, Latif (2007), states that 85% of allRead MoreBasic Sorts Of Business Sector Division3016 Words   |  13 Pagesin the 4ps. 3. DIFFERENTION AND POSITIONING: 3.1.Differentiation: Product differentiation is a promoting system that organizations utilization to recognize an item from comparative offerings available. For little organizations, an item separation procedure may give a game changer in a business sector overwhelmed by bigger organizations. The separation system the business utilizes must focus on a fragment of the business and convey the message that the item is emphatically unique in relation to allRead MoreBSBWOR501A – Manage personal work priorities professional development804 Words   |  4 Pagespage maximum) Introduction I am a shop assistant in Dry Cleaners. The shop provides same day services, and delivery service. I usually finish job by 3pm every day. The job activities, description, responsibilities My work start to tag dry cleaning items, checking orders, record the orders. At the same time, serve customer when customer come into the shop. When one order been done, bag the order. If the phone rings, answer the phone. The job activities I achieved are according to my job descriptionsRead MorePest Control Program 2406 Words   |  10 Pageson site and pose a health hazard to the users and personnel. A pest control standard operating procedure shall be in place to control and prevent the presence of pests and minimise possible risk of contamination to product. 4.0 Responsibilities Position Responsibility Quality Assurance (QA) Manager ïÆ'Ëœ Approve chemicals used for pest treatment. ïÆ'Ëœ Approve Pest Control Standard Operating Procedure. ïÆ'Ëœ Conduct management review meetings on pest control program and significant findings. ïÆ'Ëœ ReviewRead MoreCase Study Business Laundry Shop2674 Words   |  11 Pagesthe Department. It is the Accounting Officer who has to appear before the Committee of Public Accounts (PAC) to give evidence of their and their Department’s performance. Operations Officers Institutional laundry operations and procedures.Safety procedures and precautions related to the operation of laundry equipment.Principles of work scheduling, training, and supervision.Principles and methods of office management including record keeping, use of.computer systems, and preparation of correspondenceRead MoreFeasibility Study on Eco-Smart Dish Washing Liquid12973 Words   |  52 Pages E. Significance of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 F. Scope and Limitation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 G. Review of related Literature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 H. Definition of terms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 I. Methods and Procedures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦24 Chapter II: Marketing aspect†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25 A. Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦26 B. Analysis of the Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦27 C. Survey Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦28 Read MoreLaundry Shop9896 Words   |  40 Pagesterms of cleaning dirty clothes. The combination of the words â€Å"Bubble† and â€Å"Force† sounds strong and powerful for it connotes the excellence of the service/s rendered. Business Logo The group chose blue as the main color of the logo because it signifies water, which is the most important element on cleaning/washing. The font of the word bubble is literally a bubble and the font of the force represents toughness. 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Analysis Of The Power Of Introverts free essay sample

Chains main argument States that introverts are frequently deemed less valuable in workplace and classroom settings, in part, due to their inherent aversion to increased social stimulation; whereas, extroverts, ho crave this stimulation are considered ideal employees. Cain asserts that society idea of extroverts being absolute because of their naturally outgoing nature and their predilection toward group-work, unfairly gives them the advantage over introverts in settings such as the workplace.Cain insists introverts ultimately have the same, if not more potential to achieve success, they just possess an affinity towards independent studies and are noticeably more shy by nature, which should not discredit their value to society or leadership capabilities. Cain recognizes the need for a balance of people from OTOH ends of the spectrum to cultivate a creative and successful society, and is not campaigning against extroverts.She is simply imploring Americans to stop adhering to the habits primarily displayed by extroverts in todays workplaces. Stating that, by allowing introverts to comfortably work within their zone of stimulation without judgment, and likewise allowing extroverts to do the same, we create an environment where every individual can maximize their creative talents. (Cain,2012) Cain uses a multitude of rhetorical devices to effectively persuade her audience that introverts are an integral set to society and they should be empowered not repressed.Starting with the introduction of the speech and throughout its entirety, Cain creates an ethical appeal to convince the audience she is credible enough to speak on introversion and to explore her ability to appeal to the audience as a whole, not just to the introverts. The first of many examples where Cain effectively achieved this outcome is during the opening story, where she describes a summer away at camp, and explains she arrived as a shy girl who preferred to read books as opposed to participating in group activities, and left a confused girl, very aware of how people perceive her introverted style of being.With the confession of her struggles at camp and a suitcase as a visual aid to add a persuasive dimension to her speech, she immediately gains the trust of her introverted audience by classifying herself as one within that example. However, she further explains that since leaving camp that year, she unwittingly abandoned her introverted ways to model herself after an extrovert throughout most of her adult lifer which eventually led to her successes as a Wall Street attorney. This caused her to appeal to people in the audience who were on the other end of the spectrum, who might have initially been skeptical of the direction her speech.Thi s rhetorical tactic prevents Cain from alienating extroverts in the audience while simultaneously staying true to her position. She continues to impress the opposition with the use of ethos by admitting that some of the most cherished people in her life are extroverts, further adding to her fair mindedness on the subject and maintaining balance and trust from her audience. The interest and respect of her audience peaks once she integrates social appeal to bolster her ethical appeal, by way of summarizing the work of Carl Jung, the psychologist who first popularized the terms extrovert and introvert. She explains that his scholarly research concludes that there is no such thing as a pure introvert or a pure extrovert. She credits him to saying that, Such a man would be in a lunatic asylum, if he existed at all. (Cain, 201 2) Using logical evidence from a credible source, she again eliminates any opportunity the audience may have initially had to assume her position wasnt relevant to them, clarifying that everyone in the audience, is in fact, her intended audience by definition.Another example of how Cain validates her credibility to the audience is towards the end of the speech when she explains how her permanent, yet voluntary sabbatical from practicing law, led to the publication of her book titled, Quiet: The Power of Introverts in a World That Cant Stop Talking. She confesses that her segue from attorney to author was extremely satisfying and successful because of a deliberate choice to abandon methods she was encouraged to practice in her previous career as a means to accomp lishing tasks; tasks typically congruent to those who display heartsickness of an extrovert, such as constantly working in groups.By actively adapting to her need for a more independent working environment, and embracing a zone of stimulation more compatible with her introverted nature, she Was allowed to work freely without the restraints Of a contrived workplace, thus elevating her creativity and productivity, likewise her overall happiness. This section of the speech is a particularly crucial moment for Cain, because this is where she efficiently establishes her credibility on the subject of introversion through her subtle yet powerful acknowledgement of err recent literary accomplishments. This allows Cain to establish herself as someone worth listening to. Moreover, this is the portion of the speech where she displays positive results on what is obviously a systematic plan designed to convince the audience that her character is important to her argument. She ensures that her character IS perceived as a valuable influence by modestly narrating her personal experience from a time when the societal norm for producing results in the workplace wasnt conducive to her introverted lifestyle; her capability to convey that she has a close association o the topic is realized.She then further expands on her ethical appeal by confessing that when it was time to share her book with the world, she struggled to revert back to traits customary of an extrovert, such as utilizing public speaking as a forum. Despite her struggles she persevered in efforts to introduce her angle of vision. Her clear recognition of a need for the alternative position, which in this case is the strategies p romoted by extroverts to function productively in the workplace, effectively maintains respect from her extroverted audience.Cain subtly concedes to the strengths f the opposition to build the audiences trust and to give her the opportunity to point out its flaws. Duplicitous, she injects her personal mistrust in society ability to implement balance between the two positions and later elaborates on the oppositions limitations, specifically, in relation to introverts. In addition to her skillful use of ethical appeal, she compounds logical approach to deepen the persuasive capabilities of her thesis.The logical structure is clear throughout her speech, and her calculated balance between quality and quantity of evidence is appropriate. For instance, Cain begins the body of her speech by introducing a statistic that estimates a third to a half of the population are introverts. Immediately proclaiming, So thats one out of every two or three people you know. So even if youre an extrovert yourself, Im talking about your coworkers and your spouses and your children and the person sitting next to you right now all of them subject to this bias that is pretty deep and real in our society. (Cain, 2012) Cain delivers the statistic confidently and with au thority despite the fact she never divulges the source to which her data can be accredited. She immediately shifts her voice to reflect an intimate tone when she connects the statistic to people in the audiences lives to assimilate the information. Chains statistic blatantly lacks substantial proof. Likewise creates opportunity for the audience to assume, based on mathematics alone, the majority of the population are extroverts. Or worse, to hypothesize that if the majority of people are extroverts, why is favoring their habits Wrong, further, why is it a debate?Her clever and immediate transition from logical to pathetic appeal distracts the audience from uncovering these fallacies. Using pathetic appeal to romanticizes unsound logic, allows Cain to divert the audiences attention away from the specifics of the statistic, and onto identifying how closely associated they are to the topic. Introducing this side issue successfully throws her audience off track by inciting unnecessary emotions about an otherwise less relevant point, eliminating the need to solidify her evidenc e.However, when researching the statistic, her estimation proves to be true, according to first official random sample by the Myers-Briggs organization in 1 998 showing Introverts 50. 7% and Extroverts 49. 3% of the U. S. Population. (Smith, 2014, Para. 3) The foundation of this specific rhetorical approach by is logos centered, but the ability for Chains argument to remain clear and appear soundly developed through the use of statistics, relies heavily on pathos. Pathetic appeal is exercised to indicate how the consequences of continuing to favor extroverts will eventually affect the lives of the audience and their loved one. Another way Cain uses logos in her speech is when she provides information gathered by researcher and professor, Adam Grant. She summarizes his work at the Wharton School when saying, Introverted adders often deliver better outcomes than extroverts do, because when they are managing proactive employees, theyre much more likely to let those employees run with their ideas, whereas an extrovert can, quite unwittingly, get so excited about things that theyre putting their own stamp on things, and other peoples ideas might not as easily then bubble up to the surface. (Cain, 2012) As Grant has more than seventy publications in leading management and psychology journals, his research appears Irrefutable to the audience, therefore establishing that Chains use of supporting evidence is inefficient to the persuasiveness of her speech. (Adam Grant Wisped, the free encyclopedia, 2014) She uses his credibility to further convince the audience of hers. While allowing the importance of her message to be advocated with the help of Grants accolades, she reiterates her assessment that introverts are commonly overlooked for leadership position, unjustly.Cain uses a similar logical approach in her speech when she provides examples of introverted leaders throughout history. She lists Eleanor Roosevelt, Rosa Parks and Gandhi as examples of transformation leaders who animally relate to introverted qualities such as shyness, but nevertheless, boldly took the spotlight, when critical. (Cain, 2012) Cain chooses these famous introverts logically and used their successes to endorse her thesis. She sets a precedent of notable people who maximized their creative talents working by within a zone of stimulation desirable to them.Cain doesnt explain in great detail how Roosevelt, Parks and Sandhogs achievements explicitly help advocate her argument, however, she refers to them with such admiration in a manner that allows their reputations to precede them. Although typically synonymous with fallacies Of an ethical nature, this appeal to false authority aids Chains logical approach favorable. Much the same as Cain successfully employs the use of logos; her prudent plan to incorporate pathetic appeal achieves equal results.This is evident when she elaborates further on the previously mentioned story of her summer away at camp. Towards the end of her speech she shows the audience what is inside the suitcase she used a visual aid to enhance her camp story. And surprise, its books. However, Cain admits they arent her books, but some of her grandfathers favorites. Cain then lovingly describes her grandfather as a rabbi who lived alone in a tiny apartment in Brooklyn, spending most of his time reading and passionately formulating sermons so inspiring, people would come from all over to hear them.She goes on say, But heres the thing about my grandfather. Underneath this ceremonial role, he was really modest and really introverted so much so that when he delivered these sermons, he had trouble making eye contact with the very same congregation that he had been speaking to for 62 years. But when he died at the age of 94, the police had to close down the streets of his spinsterhood to accommodate the crowd of people who came out to mourn him. (Cain, 2012) Cain then relates the struggles her grandfather faced when speaking to his congregation to her similar dilemma of preparing to advocate her book through public forums such as TED talks, as it doesnt come natural to her, either. This nostalgic story is probably Chains most effective use of pathetic appeal in her speech. As it is natural to feel strong emotions about tragedies and victories, Cain uses her experiences with these topics to manipulate the audience away from logic allowing them to think notionally about her argument.She conveys strong feelings through her words and noticeably chokes up when she speaks of her grandfathers passing thus creating emotional goodwill from the audience. Not only does she provoke the audience to grant her sympathy, but again invites them to assimilate her grandfather to someone in their own lives, which allows the audiences association to her overall message to once again become personal. This results in Cain swaying the audiences emotions favorably to her side, allowing them to see the benefits in her proposed adaptations in oracles, as it applies to introverts.In addition to her ability to elicit emotion through storytelling, Cain effectively utilizes visual aids to e nhance her overall pathetic appeal. Cain gives the audience a glimpse into her life when she reveals her suitcase is full of books, which confirms shes still that shy, introverted girl from camp, who just wants to read. All the rhetorical tactics Cain uses throughout her speech come together to provide support when she reaches her carotid moment in the final minutes. The culmination of her entire speech leaves the audience with three calls to action.Cain urges the audience to stop the madness for group work, unplug once in a while to get inside their heads, and lastly to take a look at whats inside their suitcases and why they put it there. Chains belief and hope that she persuaded the audience to share her vision is the driving force that inspires her to encourage them to react, specifically in those three ways. (Cain, 2012) The rhetorical complexity of Chains speech allows her to build her inductive argument successfully. Specifically, how she continuously infused emotional personal anecdotes into her evidence-based arguments.

Gross Domestic Product of Australia

Question: Compare Australia with any other advanced economy and discuss their GDP last 2 to 5 years and factors affecting their GDP. Answer: Introduction It is well-known that, at the present time, Gross Domestic Product (GDP) is measured as a powerful tool and techniques that plays a significant role in order to evaluate the economic as well as financial heath and position of a nation. On the other hand, it soul also be noted down that, GDP plays a vital role in order to measure and analyze the economic situation as well as monetary value of all goods that are produced in the geographic borders of a country within a specific time period (Brezina, 2011). Also, GDP plays a major role in order to estimate and scrutinize the actual and real value of a nation in an effective and an accurate manner. In addition to this, with the help of GDP, the government becomes able to measure the overall success as well as failure of a nation in an effective way. In this way, GDP plays a central role to agree on the overall economic as well as financial performance of a nation at the global level. Along with this, production approach, income approach, and expenditure approach are the three major approaches of the GDP that play a critical role in order to assess the GDP annual growth rate of a country in an appropriate way (Hall, and Lieberman, 2007). Consequently, GDP is considered as the most important quantitative technique that is valuable to estimate economic as well as financial health and wealth of a nation. Along with this, this research paper would be helpful in order to describe the major concepts related to GDP in the context of Australia. Moreover, this paper would also be beneficial to provide a comparison between the GDP of Australia and Canada in an effective and a powerful manner. Also, this research paper would be helpful to describe the major factors that have an impact on the GDP of the nation. Comparison/Evaluation between GDP of Australia and Canada On the whole, GDP plays a critical role in order to signify the economic value of the goods/products/services that are produced within the geographical borders of a nation over a particular period of time. In the same way, GDP annual growth rate is an important measure that is helpful to evaluate the economic performance of a nation in a particular period of time. In the end of each and every year, the World Bank publishes the GDP report of the nations (Mirow, 2016). In addition to this, the data and report published by the World Bank are vital in order to evaluate and appraise the economic performance of nation in term of their GDP. Moreover, the report published by the World Bank would also favorable to compare the GDP growth rate of the nations in an accurate way (The World Bank Group. 2016). Apart from this, in the context of Australia, the ABS (Australian Bureau of Statistics) issues GDP report and in the context of Canada, Canada's National Statistical Agency prints GDP report of the nation. These reports are essential in order to measure and calculate the annual GDP growth rate of the nations in an effective and an accurate manner. Along with this, it should be noted down that, the financial crisis of 2007-2008 was very dangerous for the economy of the nations that influenced and also declined the economy of the nations negatively. This financial crisis is also responsible to turn down the GDP growth rate of the nations for the duration of that time period. In addition to this, after the financial crisis, in 2009, the GDP annual growth rate of Canada was -2.71% even as the GDP annual growth rate of Australia was 1.73% (Thorpe and Leito, 2014). The GDP of Canada represents negative trends in the economy of the nation. The GDP rate of Australia is a sign of the strong economic position of the nation. In addition to this, the below given table is helpful to represent the GDP annual growth rate of both nations Australia and Canada in the last five years. On the basis of the above table, it can be assumed that, there is a continuous improvement in the GDP annual growth rate of Australia. In other words, it can be said that, the GDP rate of Australia has been increased in the last five year. For case, in 2013 the GDP annual growth rate of Australia was 2.40%, in 2014 2.50%, and in 2015 3.00%. As a consequence, it is believed that there is an increase in the annual GDP growth rate of the nation (McLean. 2013). In contrast, by considering the data of the Canada, it can be understood that, the annual GDP growth rate of the nation has been declined in a continuous manner. In addition, there may be seen a fluctuation in the economy of the nation. As a result, there is an up and down in the economy as well as annual GDP growth rate of the nation and that is dangerous for the overall development of the nation. In addition to this, it can be also supposed that, the GDP rate of Canada was 3.00% in 2011, 1.90% in 2012, 2.00% in 2013, 2.40% in 2014, and 1.20% in 2015. So, there is a fluctuation in the GDP rate of Canada. Moreover, on the basis of the data given in the above table, in 2015, there can be seen an enormous decline in the GDP rate of the nation. For case, the GDP rate was 2.40% in 2014, and 1.20% in 2015. It is just half of the previous year. This decline represents negative trends in the economy of the nation that are influencing the economic health as well as wealth of Canada in a negative way (Lin, Edvinsson, Chen, and Beding, 2013). On the other hand, the above table is also helpful to represent an effective comparison between the GDP rate of both nations Australia and Canada. For case, in 2012, the GDP rate of Australia was 3.60% whereas GDP rate of Canada was 1.90%. Furthermore, in 2013, the GDP rate of Australia was 2.40%, while Canada was only 2.00%. In the same way, in 2014, the GDP rate of Australia was 2.50% and in 2015 3.00% even as the GDP rate of Canada was 2.40% and 1.20% respectively. On the basis of the evaluation between the GDP annual growth rate of Australia and Canada, it can be concluded that, the GDP rate of the Australia is higher than the GDP rate of Canada (Martin and Milway, 2012). As a result; it is believed that, in current, the economic position as well as performance of Australia is stronger than Canada. In addition to this, by considering all the data given in the above table, it can be assumed that, after the financial crisis 2007-2008, the GDP growth rate of the Australia has been improved in a continuous way. Moreover, the GDP rate of Canada expresses the negative economic trends and market fluctuation in the economy of the nation that have an impact on the annual GDP growth rate of the Canada (Verdun, 2006). In addition to this, it should also be noted down that, there is less fluctuations in the economy of Australia that is beneficial for the strong economic position and high GDP rate of the nation. Moreover, the Average GDP rate of Australia is also higher than Canada and consequently, there can be seen a regular increase in the GDP rate of the Australia. For instance, the Average GDP rate of Canada is 2.4% even as the average GDP annual growth rate of Australian is 3.50% and it indicates that the economic conditions of Australia are strong in comparison to Canada (Patel, Wood ward, Feigin, Quah, and Heggenhougen, 2010). In this way, on the premises of the above table, it should be noted down that, after the financial crisis 2007-2008, the GDP annual growth rate of Australia is increasing continuously. Moreover, there can be seen a fluctuation in the GDP annual growth rate of Canada. Apart from this, it is also observed that, after the financial crisis, the GDP rate of Canada has been declined in last five years. In addition to this, it is also scrutinized that, there is a smaller amount of fluctuation and continuous improvement in the economy of Australia (International Monetary Fund. 2006). In this way, it can be said that, the economic as well as financial performance, situation, health and wealth of Australia is stronger than Canada in the last five years. In addition to this, the below given graph is also beneficial in order to understand the GDP annual growth rate of both nations Australia and Canada in the last five years. This graph is also helpful to demonstrate that changes in the GDP rate of both nations in the previous years (OECD. 2015). In this graph, the black dotted line stands for the GDP rate of Canada and the blue line indicates the GDP rate of Australia in an effective way. On the basis of the graph, it should be noted down that, the GDP of Australia has been greater than before in the previous years. The increased GDP rate of Australia signifies positive trends as well as favorable market situations of the nation. As a consequence, it can be thought that, the economy situations and conditions of Australia are favorable for the economic growth as well as success of the. Apart from this, on the premises of the graph, it is also observed that, GDP rate of Canada has been turned down in last five years. The decreased GDP annual growth rate of Canada points out the negative trends in the economy of the nation (TRADING ECONOMICS. 2016). Along with this, it is observed that the GDP rate of Australia has been improved in the previous years. For that reason, it is crucial to comprehend the major causes that play a major role in order to amplify the GDP rate of Australia in previous years. There are numerous causes that improve the GDP rate of Australia in last five to ten years. For case, government support to the business organizations or industries is the major reason that increased the GDP of the nation (Endegnanew, Turner-Jones, and Yartey, 2012). In addition to this, increased households purchasing power, increased commodity prices and the increased demand of raw materials are also the major causes that influence the GDP rate of the nation in a positive way in the previous year. Also, high investment in the mining sector is also considered one of the major causes that has been increased the GDP rate of Australia in an effective and a more comprehensive manner. In addition to this, the strong economic performance, favorable marketing conditions and trends of the nation also helpful to improve the GDP rate of Australia. It is because of the strong economy system of the nation plays a significant role to attract the other countries; so they can invest their money in that nation in order to earn higher returns on their investments. Moreover, boom in coal, iron and financial banking sector also improved the economic conditions as well as GDP growth rates of the nation in the previous years (Enright, and Petty, 2016). In this way, it can be said that, these are the major factors that influence the economy and GDP rate of Australia positively in the past time period. On the other hand, in the perspective of Canada, oil sector, banking sector, finance sector, and real estate sector play a significant role in order to improve the economy performance of the nation in last five years. Also, high government as well as private consumption, exports, and heavy demand of the household goods/products has been enhanced the GDP rate of the nation in the previous years (Estevo, and Tsounta, 2010). In this way, with the help of comparison between the GDP of Australia and Canada, it can be thought that, the economic system, performance, health, and wealth of Australia is superior as well as highly developed in comparison to Canada. Factors That Have an Effect on GDP of the Nation There are a number of factors affect economy and GDP rate of the nations in a positive as well as a negative way. The major factors that influence the GDP of both nations Australia and Canada are expressed as below: Australia: The key factors that affect the GDP of Australia are articulated as follow: Interest Rates: Interest rate is a major factor that has an impact on the GDP of the nation. The high interest rates of Australia have influenced the GDP of the nation. For case, it should be noted down that, the interest rates of the nation are higher than other nations that have been generated various challenges as well as serious issues in front of the government of the nation and also influenced the GDP rate of the nation negatively (Focus Economics. 2016). Inflation: Inflation is a key factor that influences the economy and GDP of a country. It is true that, inflation stays alive in the economy of Australia that is dangerous for the economy growth and success of the nation (Faeth, 2010). Moreover, the below given chart is useful to appreciate the impact of inflation on the economy as well as GDP of Australia. The graph points out that in the past years, the inflation rate of the nation was high that has been influenced the economy performance and GDP annual growth rate of Australia in negative way. Government Spending and Investment: The government spending and investment is also the other important factor that affects the economy and GDP rate of the nation. But, in the context of Australia, a low government spending as well as investment has been influenced the economy performance as well as GDP rate of the nation in a negative manner (Marthinsen, 2008). Canada: The major factors that have an effect on the GDP and economy of Canada are expressed as below: Free Trade Agreement: Free trade agreement is a major factor that has been influenced the economy performance and GDP rate of the nation in a negative way. It is because of the government of nation has made a lot of agreements with other nations that not only decline the profitability but also influenced the GDP rate of the nation in a negative way (Focus Economics. 2016). Oil Prices: The increased oil prices of nation also affect the GDP rate of Canada negatively. For case, there can be seen a rapid increase in the price of crude oil and this increase has been influenced the economy success, and GDP of the state negatively (Lawn, 2013). Number of Employees: In the history of Canada, there can be observed a major decline in the numbers of factory workers. This decline has been affected the productivity as well as profitability of the nation in a negative way (Globerman, and Storer, 2008). Moreover, the decline in the productivity has been influenced the economy and GDP of the nation. Housing Prices: The increased housing prices also influenced the economy and GDP rate of Canada in a negative way. For case, in 2013, the housing price of Canada was 5.2% even as it was 6.8% in 2014 (Martin and Milway, 2012). In this way, it can be said that, these are the major factors that affect the economy of the nations in a negative manner. The governments of the nations must emphasis on these factors and also make efforts to remove these negative factors to improve the economy performance as well as GDP rate of the nation in an effective and a more comprehensive manner. Conclusion On the basis of above conversation, it can be understood that, GDP is a major tool and technique that plays a significant role in order to measure the economic performance of a nation in an effective and a more comprehensive manner. Along with this, it is also observed that, GDP rate of a nation is a symbol of the positive and negative economy of the nation. Moreover, it is also scrutinized that, the GDP rate of Australia is higher than the GDP rate of Canada that points out that the economic system of Australia is superior to Canada. In addition, it is also observed that the economy situations or conditions of Australia are favorable to the nation. In addition to this, it can also be said that, there are numerous factors that have an impact on the economy of the nations in both positive as well as negative manner. For this reason, it is recommended that, the government of both nations should focus on the negative factors or trends and should develop effective policies to take away t hese factors in order to improve the economic performance and GDP of the nations in an effective and a more comprehensive manner. References Brezina, C., 2011. Understanding the Gross Domestic Product and the Gross National Product. The Rosen Publishing Group. Endegnanew, Y., Turner-Jones, T., and Yartey, C. A. 2012. Fiscal Policy and the Current Account: Are Microstates Different? International Monetary Fund. Enright, M.J., and Petty, R., 2016. Australia's Competitiveness: From Lucky Country to Competitive Country. John Wiley Sons. Estevo, M.M., and Tsounta, E., 2010. Canada's Potential Growth: Another Victim of the Crisis? International Monetary Fund. Faeth, I., 2010. Foreign Direct Investment in Australia: Determinants and Consequences. UoM Custom Book Centre. Focus Economics. 2016. Australia Economic Forecast. Focus Economics. 2016. Canada Economic Forecast. Globerman, S., and Storer, P., 2008. The Impact of 9/11 on Canada - U.S. Trade. University of Toronto Press. Hall, R. and Lieberman, M., 2007. Macroeconomics: Principles and Applications 4th ed. Cengage Learning. IndexMundi. 2016. Australia Unemployment rate. International Monetary Fund. 2006. Canada: 2006 Article IV Consultation: Staff Report; Staff Supplement; and Public Information Notice on the Executive Board Discussion. International Monetary Fund. Lawn, P., 2013. Globalisation, Economic Transition and the Environment: Forging a Path to Sustainable Development. Edward Elgar Publishing. Lin, C.Y., Edvinsson, L., Chen, J., and Beding, T., 2013. National Intellectual Capital and the Financial Crisis in Australia, Canada, Japan, New Zealand, and the United States. Springer Science Business Media. Marthinsen, J.E., 2008. Managing in a Global Economy: Demystifying International Macroeconomics: Demystifying International Macroeconomics. Cengage Learning. Martin, R.L., and Milway, J., 2012. Canada: What it Is, what it Can be. University of Toronto Press. McLean. L.W., 2013. Why Australia Prospered: The Shifting Sources of Economic Growth. Princeton University Press. Mirow, W., 2016. Strategic Culture, Securitisation and the Use of Force: Post-9/11 Security Practices of Liberal Democracies. Routledge. OECD. 2015. Value for Money in Government Building on Basics. OECD Publishing. Patel, V., Woodward, A., Feigin, V., Quah, S.R., and Heggenhougen, K., 2010. Mental and Neurological Public Health: A Global Perspective. Academic Press. Roy, K.C., and Chatterjee, S., 2007. Growth, Development and Poverty Alleviation in the Asia-Pacific. Nova Publishers.

Challenges Facing Organizations Today Essay Example

Challenges Facing Organizations Today Essay Ads by Google Performance Management Measure what Matters and find out What you could do to be better. www. abenetis. com Board Evaluations Board development services from the FS and regulation experts www. ctpglobal. com/ Enterprise Performance Enterprise Performance Software Simple, Practical, Affordable! www. ElegantJBI. com Keesing ID DocumentScan Acquire a Statutory Excuse with the help of Keesing ID DocumentScan www. id-documentscan. nl Real-time appraisals Help your staff focus on what matters; their top priorities teamly. com [pic] | |Ads by Google Performance Management Create Organizational Alignment Manage Employee Excellence ww. DSPanel. com Real Team Building Events A Unique Experience for Any Budget Groups Up to 500 People www. SunBuggy. com IT Personal Development Develop your non technical Skills Grow people within your teams www. voyedge. net Leadership Get Leadership news manufacturing info at IndustryWeek www. IndustryWeek. com Change Management courses Certified training for leaders, employees and practitioners www. picourseware. co. za Free 360 assessment The easiest 360 around. 100% free! Self-managed. Get started in 2 min. atlas360. net Rolex Mentors Proteges Rolex Art Support: Talented Artists their Mentors, Watch the Videos! Rolexmentorprotege. com 360 Degree Feedback Trusted in 50+ languages. Great support. Quantity discounts. www. panoramicfeedback. com Free Time-Tracking Soft Web-based Time Tracking Software Download Free Version. Try Online. www. actiTIME. com Performance Improvement Sustainable results engaged people Experts in business transformation www. agents2change. com [pic][pic][pic][pic][pic][pic][pic][pic]Many companies long to learn the secret to success. While business has many critical aspects from vision to strategic planning to customer service the one that is often given the least attention, yet can be the most costly, is people. Your people have the ability to drive customers to you or away from you. To make work fun and simple, or miserable and riffled with issues. They can cause problems or save time and money with their creative solutions. Whats a company to do? Here are 5 keys to make your Organization Successful: 1. Hire the right people when it comes to hiring, many organizations miss the mark by: †¢ Failing to identify and agree upon the position requirements †¢ Neglecting to plan †¢ Asking illegal questions †¢ Asking few follow-up or clarifying questions Succumbing to the pressure to fill the position †¢ Letting individual biases and stereotypes get in the way 2. Give them the tools to do a good job Put yourself in your employees shoes. Would you be able to do a better job if: †¢ You had a faster computer? †¢ There was a file cabinet for pertinent documents? †¢ The printer/copier was closer to your desk? †¢ You had a database program to track customers? †¢ There were bins to organize inventory parts? †¢ You had some help developing a report to track tasks? †¢ The supplies werent locked up and you didnt have to requisition every paperclip? . Provide them with positive, constructive feedback many companies have a formal performance review process, but rarely use it. Constructive feedback is one of the best ways to grow a company! People want to know: †¢ Know they are doing a good job. †¢ Understand what and how they should improve. †¢ Understand how they affect company success. †¢ Know how they can affect their status and pay. †¢ Know how they can get ahead in the company. †¢ Be heard and appreciated for their efforts. †¢ Have open dialogue with their managers. †¢ Have input into their goals. 4. We will write a custom essay sample on Challenges Facing Organizations Today specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Challenges Facing Organizations Today specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Challenges Facing Organizations Today specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Develop them Keep in mind, companies do not grow; companies are not entities that can grow by themselves. A company can improve productivity, gain new customers, capture new markets, acquire new technology, increase efficiencies, develop creative approaches, increase profitability, etc. , but only through one prime ingredient its people. Invent in their continued learning and they will help the company grow. 5. Reward them How do you reward your people for doing a good job? Most would say money, right? Yes, people want to make a good living and be well paid for the job they do. Thats a given. But money is only part of the equation! Different things motivate different people, learn what is important to your people and reward them appropriately. Keep in mind the number one reason employees leave their jobs is due to a poor boss. They stay because of good leadership that recognizes the needs of the people, and provides praise and recognition. Remember, companies dont change and grow. . . people do! So be sure to reward and recognize the behaviors you want to see. Catch people in the act of doing things right and reward them on the spot with a heartfelt thank you! |Sue E. Thomas, president of Managing Asset Potential (M-A-P, LLC), has over 25 years of business experience, 17 years of equine | |experience and 15 years of Human Resource Management. She possesses an in-depth knowledge of human interaction and team | |dynamics. She has extensive skills in organizational development, leadership development, facilitation and executive coaching. | [pic][pic][pic][pic] †¢ Reports and publications | †¢ Contact us | †¢ BP worldwide †¢ | Home Search Top of Form [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]Search: [pic][pic][pic][pic] Bottom of Form About BP †¢ Products and services †¢ Environment and society †¢ Investors †¢ Press †¢ Careers †¢ Gulf of Mexico response You are here: †¢ BP Global †¢ [pic]Press †¢ [pic]Speeches †¢ [pic]Press releases †¢ Speeches †¢ Features †¢ Images and graphics †¢ Press contacts [pic ] [pic] What is RSS? Which are the Key Challenges Facing the Global Company of the Future? Speaker: John Manzoni Speech date: 12 September 2005 Venue: Wiston House, Steyning, West Sussex, UK Title: Chief Executive, Refining and Marketing Chairman, Ladies and Gentlemen, Good evening It’s a pleasure to be here, and to have the chance to take part in this discussion. A few months ago I had the privilege of chairing the annual lecture organised by Tomorrow’s Company which was delivered by a tremendous business leader Jeff Swartz of Timberland. Many companies try to do the right thing, try to be constructive for the societies of which they are part, and try to help the individuals who work for them to achieve their potential. But in terms of engagement in society of both management and staff very few can match what Jeff Swartz has done in developing his family business. He has used social engagement as a means of motivating his entire workforce and positioning his company not just as a supplier of great products and a financial success but also as an active, creative citizen. That event introduced me to Tomorrow’s Company, and encouraged me to start thinking about the role of companies and how it’s changing in response to all the developments which are taking place in the world around us. And so we’re delighted to be supporters of the work being done on Tomorrow’s Global Company. It is clearly work in progress, and this event is one part of the programme of activity. What I thought I’d try to do today is describe some of the issues which we believe global companies are going to face in the years ahead and to pose some of the questions which I hope Mark Goyder and his team will address. They are questions – not answers. In many areas we have experience and have taken initiatives but we are conscious that we have a lot to learn which is why this event and the whole enquiry are so valuable. Every company is unique, and I’ll talk about the issues as we see them in a large business operating across 110 countries worldwide with over 100,000 employees. Of course our experience is different to that of most other businesses, but as I thought about each of the issues I came to the conclusion that almost all of them are likely to be relevant in one way or another to all sorts of different companies. I start from the assumption that business is at the heart of society and can’t ignore what is happening around it. I think that is true now, and I think it’s always been true. We exist for a purpose – which is to provide goods and services that people want to buy at a price they can afford to pay. And we exist thanks to the investment made by our shareholders who put their money, their savings, in trust with us in the expectation of a reasonable, competitive return. That is the precise definition of what business is about. But business won’t succeed if it isn’t engaged with the society around it. For business, the most dramatic change of the last two decades has been the globalisation of economic activity. Of course there has been international trade for centuries, in some activities (including the oil business) it is a global marketplace. But the scale of the change over the last twenty five years has been remarkable. World trade has grown by 300 per cent since 1980 – almost two and half times the growth in GDP. Foreign Direct Investment has grown ten fold by over $ 500 bn from just $ 55 bn in 1980 to $ 560 bn now. In response, companies have grown in scale and scope. The market capitalisation of the companies listed on the New York Stock Exchange has gone up by over five times in real terms. The largest companies are still predominantly based in the industrialised world but there has been a strong recent surge in the development of international investment by firms from China and Russia and India. In almost every sector and area of business life you can find the evidence of globalisation. Communications, culture, and of course employment all now operate at least in part at an international level. International air passenger numbers continue to grow at 6% annually. Millions of students leave their home countries to study abroad – half a million travelling to the U. S. alone. Globalisation is changing the shape of the international economy. Twenty five years ago only 1 barrel of oil in every 7 was consumed in Asia. Now the figure is 1 in 3. The share of the developing countries in world manufactured exports rose from just 5. 5 percent in 1970 to 27. 5 percent in 2001. Of course, globalisation is not yet universal. Many activities are still strictly local in nature and many people – perhaps 2 bn – still live and work outside the international economic structure. But the direction of change is clear. The world is more globalised than it was – and it will become even more global over the coming decades. Globalisation is a dynamic process and in many sectors has only just begun. Mobility for instance which is something we take for granted here is just becoming an economic possibility for hundreds of millions of people across Asia. So is access to communication. The forecasts of the industries involved are instructive. Just to quote one example. The car industry predicts that there will be 194 million more vehicles worldwide over the next decade – with 54 million of those new cars in China. In that context, what are the challenges for tomorrow’s global company? The first point to make is that Tomorrow’s Global company will face many of the challenges faced by today’s more local company. Fierce competition for markets and talent. Scrutiny and in some cases public doubt. The expectations of investors and market pressures for sustained competitive performance. All those issues will remain challenges though some of the pressures involved could be intensified by globalisation. But in addition to those familiar themes there are new challenges driven by the changes in the global economy which are taking place. I will focus on four. The first is the absence of a framework of global rules. Business is used to legal and regulatory clarity. But there is no global framework to match the global nature of business. The international institutions are rudimentary and built for a different age. Trade issues are partially subject to agreement (although of course not all countries are yet part of the WTO process) but environmental issues, investment protection, and questions of intellectual property are not fully agreed. As we are seeing in relation to the question of climate change new international agreements are very hard to establish, particularly when there is no agreement on what the facts of the situation actually are. So companies are operating at a level of integration unmatched by law. That means that a company based in one country must obey the rules of that jurisdiction but it must also and simultaneously obey the law in each and every place in which it is working. That doesn’t always make for simplicity. And in some areas, of which environmental policy is just one, companies often find themselves establishing their own rules well ahead of any formal regulations or laws. That can be a creative process, and one of the ways in which progress is made, but it forces global companies to develop the capability to interact with the policy and regulatory process in many countries, including developing countries. That is a new skill, and one which we have to learn particularly because it requires an understanding of how to develop mutual advantage and not just to pursue our own interests. The second challenge concerns the way in which companies are organised and managed. The sort of global scale and reach which is necessary to be competitive on an international scale requires a widely distributed set of operations, which in many cases (and certainly for BP) are spread over 24 time zones and 110 national jurisdictions. Command and control which has been the organisational model for many companies in the past can’t work effectively at this scale. Companies have to apply real delegation of authority, to establish exactly who is responsible for what and to ensure that everyone, at every level understands the framework of standards within which they are expected to do their job. I think it is a reasonable generalisation to say that if you have a set of business activities spread across 100 or more countries there will always be unexpected events in one place or another. There will be circumstances beyond prediction which require an immediate reaction and that place a heavy premium on the quality of judgement of the local managers and the team leaders. In many cases there won’t be time to call up the line for advice and equally there’s no reason to think that a head office far away will be able to reach a better decision than people on the ground. In place of command and control we have to rely on a new combination of corporate culture, values, and standards – all of which establish an aligned intent within which people can make the day to day decisions and judgements which are required. Understanding how to manage in this way is, I believe is an essential precondition for growth and expansion of global scale. The third challenge is about cultural diversity – and again this is related to culture and values. Business is historically monocultural. Even in our industry which has been working internationally for decades, the nationality of the company has been reflected in the make up of the workforce in general and senior management in particular. Many argued that that carried advantages. It meant that there was close understanding between people doing different jobs and a very clear common sense of values. But in a globalised world that model is no longer sustainable. The colonial approach to business is now a relic of history. It is impossible to do business in China, or India, or Russia or indeed anywhere without employing local staff in senior roles. We also believe that those senior roles shouldn’t be limited to one’s country of origin. Good people have to have the chance to make progress in an international company on a global basis, whatever their background or nationality. Meritocracy is very important in sustaining motivation. That means that we are now operating across cultural boundaries. We can’t just apply a western, Anglo-Saxon set of values and expect everyone to conform to them. We have to understand and adapt to the many strong cultures in which we are working and to try to understand the dynamics and the tensions within the many societies of which we’re part. I find this a fascinating topic. It’s about how to operate in Islamic countries at a time when there is obvious tension between some Islamic communities and the West. It’s about how to operate in areas which are in transition away from rigidly centralised systems – as in Russia. And about how to operate in countries undergoing dramatic changes in living standards and expectations such as China and parts of India. We need people who can go into different cultures and bridge the divides. Those people are few and far between – this isn’t a set of skills which many people have been taught and it doesn’t appear on the curriculum of many business schools. Even better we need to identify strong and senior local people who can bridge the cultural divide in the other direction and who can learn how a global organisation works. That is an ever rarer set of skills. And the fourth issue which isn’t completely new but which is certainly intensified by globalisation, is the question of corporate responsibility for the externalities associated with business activity. Global companies have to have a point of view as to the limits of their own legitimacy and to be clear when they are approaching the boundary line. We have to understand our role and impact in society. The resource sector faces particular issues. As we invest we create wealth but we can also disrupt local economies. International corporate activity can affect local labour markets and currency values. It alters beyond recognition regional economies. And as we sell products we provide heat, light and mobility but we can also alter the environment – from the air quality of cities to the earth’s temperature. Those aren’t always comfortable issues to raise but I think a company which wants to be sustainable has to recognise the reality of its impact and to work hard to apply its skills and technology to make the impact positive. We’re working to do that and so are many other companies. I believe globalisation makes that effort more important because the increased scale of global companies gives them the power to do something which smaller more local enterprises perhaps couldn’t attempt. And part of the bargain, the social contract which allows companies to be as large as they are, is that they become engaged in the challenges the world faces, rather than dismissing them as someone else’s problem. Natural resources are one part of the challenge, but the question of the relationship of Tomorrow’s Global company to the world around it isn’t limited to the question of dealing with pollution or the impact on existing economic structures of large new inflows of funds. As international companies move into more countries, often countries which are at early stage of economic and social development, I believe there is a legitimate role in helping to develop the capacity of those countries – through education, training and the encouragement of institutions which can form a civil society. Companies shouldn’t get engaged in politics but they are citizens of every country in which they work and they have a direct long term interest in contributing creatively to the development of strong societies in support of national authorities but without challenging or pre-empting their legitimacy. This is a very complex issue not just because companies have to take great care not to overstep the boundary of legitimacy, but also because the activity goes beyond the traditional, narrow focus on profits. The answer, I believe, lies in the fact that business is a long term activity. We invest for the long term – in particular facilities and plant, but also in the development of our brand and our market position. The new global context means that companies have a direct long term interest in the development of the places in which they work, to a degree which is greater than our role in developed, industrialised countries where established social systems are in place. An investment in education therefore in a country in Africa or Asia, may not produce short term profits but it could help to protect and enhance a company’s long term position – and have a lasting positive impact on that society. So those are four of the principal issues which I believe tomorrow’s global company will have to deal with. †¢ How to work in the absence of a global framework of rules †¢ How to organise effectively across a wide geographic canvass †¢ How to create an organisation with a global culture, open to all on the basis of merit. †¢ And how to understand our role and legitimacy in the societies of which we are part. Of course, those are not the only issues. We’re very accustomed in the developed world to a clear distinction between the public and the private sector. That’s a distinction which is not well established in many countries where business is now operating. In many countries business is expected to work on behalf of the nation and to obey the wishes of Government. Some businesses in some countries work as agents of domestic or international policy – creating employment in particular regions, establishing a national strength in a particular sector, supporting a particular relationship with another country. Private sector global companies will have to learn how to operate in partnerships with state entities whose objectives don’t start with profits and the interests of shareholders. And I believe they have to understand how to develop the benefits of such relationships – because the combination of the efficiency and drive of the private sector, with the capability and focus of Governments and public sector companies can be enormously powerful. Together the two can achieve progress which either the public or the private sector on their own would find very difficult. I believe the development of such public private partnerships is going to be one of the most interesting issues for international companies over the next few decades. The other issue I want to mention is how business deals with the disparity of wealth and the absence of support and opportunity for many people in many of the countries which are now becoming active parts of the global economy. Welfare systems of the sort we’re accustomed to relying in this country just don’t exist. Business could, of course, simply ignore the problem. We could say that we will deal with those, often a minority, who can afford to buy whatever we are selling and that we hope wealth and opportunity will trickle down to the rest over time. My strong sense is that that isn’t going to be enough. I don’t think companies are going to be comfortable operating in the midst of deep poverty and doing nothing about it. The answer I suspect doesn’t lie in charity or philanthropy. Those are important and business has a role in supporting good causes. I don’t disparage charity. But it isn’t enough and I think the challenge for tomorrow’s global company is to look for new business models which can reach to the bottom of the economic pyramid. To look for technology which for instance can bring power to remote areas which are distant from any electricity grid. We’ve begun to do a little of that in India and Africa – applying the skills and technology we’ve established in our solar business. That technology now supplies small hospitals and schools and provides energy which can offer communities new opportunities. Other businesses are also looking at retail distribution systems, at the application of technology which can improve the efficiency and the safety of the ways in which people light and heat their homes and at the potential for developing local businesses based on agriculture and trade. Of course, there are no simple answers, and of course the return on such activity won’t be enormous. But I go back to my point about business as a long term activity. If you are in the business for the long term you have to think about market development. And to me the hundreds of millions of people who live at the edge of subsistence in India and Africa and elsewhere aren’t just people who need help and aid. They are the consumers of tomorrow and we need to find a way to build that market. So there are many challenges – and they can only be answered through experience and trial and error. There’s no blueprint for tomorrow’s global company. But I don’t want to conclude on a note of difficulty. The challenges are huge but there is also a great opportunity – the largest ever shift in scope and scale for a huge number of business enterprises. That means that there’s a world to win. That opportunity has been created by the spread of prosperity, and the entry into the market place, over the last two decades in particular of tens of millions of people who were previously excluded. That is happening in China, in India and to a lesser degree in parts of Africa, Asia, and Latin America. The shift will reshape the nature of business, and the shape of the global economy. I think it is a very exciting moment to be in business. We’re exploring in completely unmapped territory. I think it was Columbus in setting sail who said that he didn’t know what he’d find or how he’d deal with it, but he did believe that the world wouldn’t ever be the same again. I think that is the right note on which to start thinking about tomorrow’s global company. Thank you very much. [pic][pic][pic][pic]back to top †¢ Site Index | †¢ Legal Notice †¢ | Privacy Statement  © 1999-2010 BP p. l. c. [pic][pic]

Medeas fatal flaw essays

Medeas fatal flaw essays Every highly tragic and dramatic figure has a fatal flaw that leads to his or her downfall. The character of Medea fits into this category perfectly. Excessive passion is what leads Medea to her destruction. Her love for Jason, her selfishness, and her rage are all factors of Medea's harmartia. First, the strongest factor contributing to Medea's fatal flaw is her love for Jason. During Jason's quest of searching for the Golden Fleece and meets the Princess of Colchis, Medea falls madly in love with Jason and runs off to lolcos with him. Medea and Jason get married and have two children. Medea's excessive love for Jason started showing when she killed his uncle, who was the king of lolcos at the time, so that Jason could take over the throne and rule. But his uncle's murder resulted negatively for Medea and Jason. They were forced to flee from lolcos to the kingdom of Corinth. Once in Corinth, Jason meets the king of Corinth's daughter. He leaves Medea and their two children and marries the princess. Because Medea is madly in love with Jason, Medea is crushed to find out that Jason has left her. Medea explains to the women of Corinth that, "It has crushed my heart. Life has no pleasure left, dear friends. I want to die. Jason was my whole life; he knows that wel l" (24). Therefore, Medea becomes outraged and over powered with excessive passion. Secondly, Medea's selfishness provides power to her fatal flaw. Medea's selfishness is displayed through the act of killing her own two sons. Medea understands that the slaying of her children will make Jason miserable. During this time, the chorus recognizes her self-worship and states, "O miserable mother, to destroy your own increase, murder the babes of your body! Stone and iron are you, as you resolved to be" (56). Medea does not stop to think what pain she may cause to herself by murdering them. She is only concerned about her happiness ...

Tintern abbey ireland Essay Example | Topics and Well Written Essays - 1250 words

Tintern abbey ireland - Essay Example Indeed, one's uninvited thoughts can express themselves as beautiful, nostalgic, lyrical recollections as is the case with William Wordsworth's "Tintern Abbey," a poem inspired by the thoughts which came to his mind upon his visitation and re-visitation of Tintern Abbey. Reading through the poem, one feels that Wordsworth is leading one by the hand, taking one on a walk through the abbey grounds and, more so, through Wordsworth's life and his thoughts - the thoughts which had crept unbidden into his mind when gazing upon, and walking through, Tintern Abbey. Halfway through the poem, midway through this guided tour, however, I realized that I did not need to take the "walk" with Wordsworth, because I had been on the walk myself. I decided to scour my computer for images from my senior trip to Ireland and was delighted when I uncovered the photos of my experience buried deep within the cavernous depths of a black hole I call my MacBook. I then continued reading the rest of the poem as I glanced up every so often at the image plastered on my glass screen. In my dim dorm room, the image seemed to emerge out of the screen and back into my mind. I could actually see Tintern Abbey the way I saw it that day in Ireland. Over a year later, Wordsworth's poem a nd the photos of my trip brought the feelings I had felt and the thoughts I had thought of that day as I gazed upon Tintern Abbey and walked through its grounds, to mind; thoughts and feelings which had been buried deep under more recent ordeals and experiences, came rushing to the fore. Wordsworth's words had not only drawn me into his mind and his feelings but had forced me to recall my own memories of that day. In so doing, I found myself questioning the purpose of this poem. What is it that Wordsworth wanted us, his readers to see, think of and experience Did I, just over a year ago, experience the same walk which Wordsworth had almost five centuries ago Was time repeating itself and were experiences being replicated across the centuries The answer to these questions lay hidden in Wordsworth's poem and in my own memories. I, therefore, had to examine both, much more critically than I had been doing. "Composed A Few Miles above Tintern Abbey, On Revisiting the Banks of the Wye during a Tour, July 13, 1798" is divided into stanzas that I believe manifest Wordsworth's thought process as he sorts through memories and new revelations when in Tintern Abbey. Wordsworth begins the poem after revealing that it has been five years since his last visit to Tintern. Yet, it is evident that the memory of every sight, sound and smell he experienced that day were still fresh in his mind and were brought to the fore during this second visit: "Once again do I behold these steep and lofty cliffsthe landscape with the quiet of the sky." (Lines 3-5) Wordsworth is not writing of new experiences but is recollecting thee past through the present. As Wordsworth recollects his memories of Tintern Abbey, I gaze at my photographs and recall my own. I can see the rolling hills and cliffs as I saw them that day, and through Wordsworth's words I can distinctly remember the calm of the sky and quiet aura that flooded the ancient arches of the Abbey. To be completely honest, at first I could only remember my personal feelings about

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing - Essay Example The headquarters of the country is California United States, but HP operates its business around the world. HP was founded in 1939 by Bill Hewlett and David Packard. HP offers wide range of products such as laptops, printers, inks, toners, PCs, etc. HP launched its first inkjet and laser printers in the year 1984. However, these printers were specifically designed for the desktops. In the 90s, HP decided to enter the printer market with range of high quality and innovative printers. Now HP is among the top players in the printer industry. Companies are coming forward to invest their earning in planting more trees, reducing pollution and chemical wastes and gases. They are also bringing out several new eco-friendly and technologically improved products by using 100 % recyclable materials. In this study we would recommend a new product idea HP to introduce an eco-friendly technology in the printer which involves reprinting of the same paper by erasing its ink. This would not only give HP an edge over its competitors, but also make it a market leader from a major player. New Product HP can introduce a green or eco-friendly printer which would reduce the wastage and usage of paper. In this manner it would also assist in saving natural resources like trees and water. A new technology would be integrated in the green printer through which the printer can reprint on the same paper for many times. Not only the individual customers but also business houses, companies or firms are willing to pay higher prices for using eco-friendly products. This would also help in reducing the carbon footprints. It would be one of the most appropriate and innovative technology in the printer industry, so HP should patent the idea and the technology to protect the product manufacturing rights and the product idea. This technology can be also called the reverse printing technology. Though this product would be priced higher than the general printers because of its unique selling propositi on, but it would reduce the cost of papers for the customers. Target Market Target market involves a group of customers for whom the company designs, and develops a product or service. The marketing strategies and mix are designed and prepared by the marketers to satisfy the target customers. Targeting can be differentiated and undifferentiated. Differentiated targeting signifies focusing a particular type of customers and leaving out the rest, but in undifferentiated targeting, the marketer focuses on the mass, so customized product is not developed in this case. The printer market can be segmented into three divisions, first is the personal or individual users, second is the business houses, firms or companies using for their official purposes, and third is the printing businesses that use printers to print for other companies (Atkielsk, 2001, p. 1). Since reverse printing technology is niche and obviously HP would set the price of green printer higher than that of general printer s. So the individuals building for personal usage might not afford it. Moreover, the company cannot launch it at a low price because of its high cost of production, promotional and other costs. Therefore in the initial stage the target customer groups would be the firms, companies and the printing businesses that use it for commercial purposes. Another reason is that the printing companies, firms or organizations print millions of pages every day, so level

Modern Latin America Assignment Example | Topics and Well Written Essays - 250 words

Modern Latin America - Assignment Example Poor performance of economic growth and the stagnant status of economy have forced many Latin American nations to refuse Free Trade Agreement of America even at the verge of losing some of the foreign –trade benefits from the United States. Research experts have documented the elements of colonial legacy in the history of Latin American nations. Latin American nations have shown their willingness to share a common past of colonialism, freedom struggle, racial discrimination, poverty, political instability and foreign interferences. Analysing the economic growth of Central American nations like Costa Rica one can comprehend that the implementation of Free Trade Agreement failed to enrich Costa Rica’s economic growth. Colonial legacies in Latin American nations tried to learn the negative side of Free Trade Agreement because America considers the FTA as a political instrument than economic affair. As Eduardo Dimas points out, â€Å"the more FTAs are signed and approved, the more difficult the economic unity of Latin America will be, and the greater will be the ability of the U.S. government to torpedo that unity† (Dimas). It is therefore significant that Latin American nations learn more about the Free Trade Agreement (FTA) of America because its refusal creates serious problems for the nation’s growth.

Reflection on Principles in Nursing

Reflection on Principles in Nursing This essay will discuss and reflect on two principles of nursing practice and relate these to practice experience. The principles of nursing practice tell us what all people can expect from nursing practice, whether they are colleagues, patients, or the families or carers of patients. Nursing is provided by nursing staff, including ward managers (in hospitals) or team members (in the community), specialist nurses, community nurses, health visitors, health care assistants or student nurses. To put it simply, the Principles of Nursing Practice describe what everyone can expect from nursing. Due to many financial challenges facing the UK which is putting all health care and social care sectors under great financial pressure which indirectly is leading to staff shortage and nurses are working tirelessly under undue pressure to deliver the best care for patients. It is therefore a necessity for all nursing staff to be supported wherever possible. The Principles of Nursing Practice allow that purpose to be achieved and make clear exactly what quality nursing care looks like and provide a framework for supporting the evaluation of care through the development of useful measures. There are 8 principles labelled A to H. This essay will focus on Principle D which is where Nurses and nursing staff provide and promote care that puts people at the centre, involves patients, service users, their families and their carers in decisions and helps them make informed choices about their treatment and care and Principle E is where nurses and staff are at the heart of the communication process: they assess ,record and report to treatment and care, handle information sensitively and confidentially, deal with complaints effectively, and are conscientious in reporting the things they are concerned about(RCN ,2010). Consent was obtained from service users and confidentiality maintained regarding patients name and trust details as per NMC, 2008 Principle D will now be discussed. The Nature of healthcare provision is such that decisions made and the treatment and care provided, or withheld may alter the duration and quality of lives of the individuals who experience it (Brooker and Waugh, 2007). RCN (2010) definition of person- centred approach: Understand the individual, their aims and expectations in life Develop a frame of reference to understand their context (family, community, social and cultural dimensions in their attitudes, values and beliefs) Understand their concepts of health and issues My placement at the community hospital was working in partnership in a collaborative way with patients, healthcare professionals, families and other multidisciplinary team members in the delivery of a person centred care. Goodman and Clemow (2008) defined interprofessional working as that of professionals collaborating to work together more effectively to improve the quality of patient care. The original framework for Person centred Nursing developed by McCormack and McCance (2010) comprised of 4 constructs: Prerequisites: which focus on the attribute of nurse and include being professional, competent and committed to the job Care environment: which focuses on the context in which cares is delivered and include organizational systems that are supportive and effective staff relationships Person-centred process: which focuses on delivery of care through a range of activities and include sharing decision and providing physical needs? Outcomes: The central components of the framework are the results of effective personal-centred nursing and it includes satisfaction with care, involvement with care, feeling of well-being and creating a therapeutic environment. At my placement I was personally involved with a patient who had leg ulcer. This patient was unable to move out of bed hence bed bound. I was involved in her personal care, serving, and performing aseptic wound dressing. At the point where the expected discharge date was due, it was then necessary to hold a family meeting with the patient, her daughter and her partner who has a learning disability as well as with the multidisciplinary team (MDT) members involved in her care. The MDT members were social services, occupational therapist, physiotherapist and I as the student nurse with my mentor. The essence of the meeting was to determine the discharge location for the patient. The social services carried out MCA on the patient’s partner who had a learning disability to check if he could cope with the responsibility of supporting his partner after discharge. The partner’s capability to handle finances was also assessed. The physiotherapist assessed the ability of the pati ent to weight bear and what kind of equipment could be used for different transfers a home. The occupational therapist had already assessed the property of the patient and felt it needs to be adjusted to suit the needs of her current immobility status. However, setting up with necessary equipment would take some time and patient would need to be in a temporary accommodation till the house is resolved. Patient was also given the choice of moving to a nursing home where she could have a better quality of life in terms of care but paient refused and insisted on going to her own home even though she had been advised of the limitations of care that would be received as she had to manage by herself most times and partner is not allowed to carry out any manual lifting. My mentor and I‘s role at the meeting was to give an overview of the personal care requirements and other emotional, clinical and physiological needs. Throughout the meting the patient was involved in the decision proc ess to ensure that all her needs were met and tailored to her specific requirements. She was satisfied with the final decision and was finally discharged and happy to go back to her newly tailored home with her partner. It is believed that many nurses experience ‘person centred moments’ that is, particular times in practice when everything seemed to come together and the outcome felt satisfying and rewarding. We all have memories of those moments and stories to tell of their significance to us as nurses- be it a significant event with a patient, an expression of thanks from a family member that made the everydayness of practice seem all worthwhile. Such person centred moments may have trigged the question,’ why can’t it be like this all the time’? Whilst acknowledging that we do not work in a state of utopia and that everyday practice is challenging, often stressful, sometimes chaotic and largely unpredictable.it is important to consider how these person-centred moments can be transformed into ‘person centred cultures of practice where satisfaction, involvement and feeling of well-being are common place. To do this requires a commitment to the on-going develop ment of practice, the attention to rigorous process, the continuous evaluation of person-centred effectiveness and the celebration of successes (McCormack and McCance ,2010) Principle E will now be discussed. This is the fifth principle of nursing practice and it hinges on subjects of communication, the safety of patients, confidentiality, complaints management and conscientious reporting of concerns. Communication is a part of activities that humans engage in and it is recognised by everyone but only few people can define it satisfactorily (Fiske 2011:1)Human communication is defined as the process of establishing meaning via interactions that are symbolic(Adler and Rodman,2009) Communication emphasises on the process by which information is exchanged between two people or more(Bach Grant, 2011)The important aim for a nursing staff or any health care practitioner is to ensure that patients are engaged in effective communication (DOH, 2010) Any healthcare practitioner working in any healthcare setting must be able to utilise different types of communication skills in a variety of relationships. Considering the culturally diverse population that we have to deal with as health care professionals it is imperative for communication to be effective and appropriate to the needs of the services users (Koutoukidis, Stainton and Hughso, 2013) Cross cultural communication poses a lot of problem in the healthcare setting and language barrier is a major issue. I had an instant at my placement where a Chinese lady had problem communicating her needs to us and we had to get her husband in to interpret and he himself was not that fluent but we had to use culturally appropriate methods to obtain and pass on information to deliver person-centred care to the patient. Just recently at placement a group of nursing staff were recruited from Spain to come and work in the UK and trained by my hospital, language barrier was such a big issue as they could not easily express themselves and this posed a problem when they were trying to communicate with patients as well. Fortunately, we were very understanding and so were the patients. The national point of reference for communication makes it mandatory that communication needs be analysed and appropriate methods are used to help patients to communicate effectively. Staffs are also expected to communicate effectively with one another to make sure there is continuity of healthcare for everyone (DOH, 2010a) The formal aspect of communication involves the documentation, sharing of information during handover, managing complaints and reporting of incidents and concerns. These are the main thrust of Principle E and this becomes important when anything goes wrong The National Patient Safety Agency (2007) raised concerns about nurses in terms of unclear documentation and lack of confidence in their reporting. I have seen instances at placement where fluid and food charts are not updated and makes it difficult to assess the actual health status of the patient. The most common one that is easily missed out is the stool chart or Bristol stool chart and most patients based on the record are given laxatives to address the issue of constipation when in actual fact they were alright. In some instances, the patients have had to speak for themselves and verbally give an account of their flow which is sometimes contrary to what is documented but for dementia patients, it is unlikely to get any confirmation or information from them hence they can only be treated on what is documented. Excellent record keeping is an important aspect of nursing that is relevant to the delivery of effective safe and effective care and it should not be seen as optional or a form of duty that should be fitted in when time permits. It is a compulsory responsibility (NMC, 2010). Instead of writing notes at the end of a shift and to ensure accurate records were documented, nurses were encouraged to abide by the principle of ‘Do it and Document it’ (Tucker et al2009). Personally on placement, I have found this Do it and Document it helpful as the day goes so quickly with a lot of responsibilities throughout the day and there is the tendency to forget essential information and task done if one needs to wait till the end of the day to document. I have made it a principle to document immediately as I finish a task or a short series of task and not leave it to pile up. At all times I have my jotter with me to document whatever I do at every point of the way and this has proved to be workable and successful. The use of Vitalpac just introduced at my placement where information of patients in terms of ,personal identification details,routine observat ions and risk assessment data can be recorded in real time,stored immediately and automatically transferred to the hospital server where it can be accessed by relevant professionals in real time has proven to be successful ,cost effective and time saving. It is important that everyone working as part of a team in the delivery of care for a patient must appreciate the contribution made by each person so that appropriate skills are applied. For any teamwork to be the effective, one of the major tools is unambiguous communication which usually takes place via records than face to face. During placement, whilst working within a multidisciplinary team, it was important to us to make sure that information received from other professional are treated as confidential and only used for the purposes they were given and the patients also understood that some of their information may be accessed by other relevant professional members of the team engaged the in the delivery of person-centred-care. (Chapman and Burnard, 2003) In 2009, a safety alert report admonishing all healthcare settings to encourage an atmosphere of openness and accountability in reporting safety incidents and having a disposition of apologising and giving an count of what happened was published by NPSA. This theme was also iterated by parliamentary and health Service Ombudsman’s (2010) report on how complaints are handled in NHS in England. The act of apologising and giving full account of what went wrong helps to create distress relief and reassures those complaining that mistakes will not reoccur. I happened to have being informed by a patient’s husband that he was not satisfied that his dementia wife’s bed was lowered to the ground as he felt that could have increased her confusion. Even though the night staff lowered the bed in order to prevent the patient from climbing out of the bed overnight as she made few attempts, the patient’s risk had to be reassessed and later admitted that the patient Ã¢â‚¬Ë œs bed could have been raised back up. We tried to explain to the husband the basis of actions taken, apologised and adjusted the bed back up. He also noticed that her food chart was not updated at breakfast on her chart; this was immediately updated as patient was not alert enough to eat. As soon as I noticed this series of complaints I took it upon myself to pay extra attention to this patient while on my early shift and this paid off in the end as I supported the husband in encouraging the wife to eat, assisted with personal care and undertook her hourly observations to restore her blood sugar level as it was very low. I informed the nurse in charge of the patients decline in health status and intervention was initiated and her blood level was regularised. The husband left for home that day happier than he came in and was very thankful for my assistance.